As you develop your business you must create a strategic business sales and marketing plan for at least three years ahead. This marketing and sales plan for your startup will target your niche, specific populations that you service, a geographic area, a timeline and specific ways you will sell your products. Here is a short list to get you started. Make sure to detail it according to your resources and budget.

Social media – social networking sites, search engine optimization for your website and forums.

Networking events – join business networking groups and become an active member. Building relationships is key here to building your brand.
Trade shows – attend and set up tables at tradeshows specific to your product
Conferences – attend business conferences or set up a table to sell your product.

Street teams – hire a group of college students to hand out fliers. They should all have t-shirts with your logo and be trained on how to approach people on the street.
Print media – newspapers, fliers, brochures, posters, etc.

Once you know how you will go about selling your services you must work on a timeline. When thinking three years ahead you can map out your time line in the following manner. Remember this calendar is reflecting your goals and methods from day 1. Year 1 Calendar
Goals – this should include figures. How much do you want to make, how many clients do you plan on recruiting, how you will keep your clients and what kind of brand to do you want to build.

Year Review – review how well your methods have worked. Have you met your goals for this year? What can you change or keep?
Year 2 Calendar

Goals – if you have to, reestablish last year’s goals or tweak them slightly to up your target financial goal.
Major events to attend – because we cannot determine a calendar year a year in advance create a short list of events to focus on.
Year 3 Calendar

Goals – if you have to, reestablish last year’s goals or tweak them slightly to up your target financial goal.
Major events to attend – because we cannot determine a calendar year a two years in advance create a short list of events to focus on.

Once you reach years two and three, during your yearly review, break down the twelve months ahead. Keep in mind that this plan is flexible. Your marketing and sales template is a template for your growth. Circumstances can change, you may experience extreme financial gain or you may create more products. Be open to all the negative and positive as your business expands and be open to experiencing change.

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